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| Union Minister Shri Narendra Singh Tomar inaugurates Saras Aajeevika Mela 2021 |
New Delhi (Lisbon Times):- The Union Minister for
Agriculture and Farmers Welfare, Rural Development, Panchayati Raj and Food
Processing Shri Narendra Singh Tomar inaugurated Saras Aajeevika Mela 2021 at
Noida Haat today. Union Minister of State for Agriculture and Farmers Welfare
Shri Kailash Choudhary was also present on the occasion.
Addressing the
gathering Shri Tomar said that the Ministry of Rural Development is working to
include more women in Self Help Groups (SHGs). He said these SHGs played a
vital role in increasing family income and improving quality of life.
Speaking about PM's call for self-reliant India, Shri
Tomar said Atmanirbharta can't be achieved only by Government's schemes and
efforts. People's participation is a must and SHGs can play a major role to
achieve this goal. He urged the empowered SHGs to come forward and help other
SHGs to become Atmanirbhar.
Shri Kailash Choudhary appreciated the efforts of SHGs
during COVID times for employing rural women. He said our SHGs have the
potential to produce export quality material and with the help of these SHGs,
the country can achieve the dream of Atmanirbhar Bharat.
Shri Nagendra Nath Sinha, Secretary, Ministry of Rural
Development advised the SHGs and craftsmen to understand consumer's demand to
improve the products. He said the Ministry will give publicity to the Mela
through advertisement and SMS marketing so that all participants will get a
chance to showcase their products to a large audience.
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The Saras Aajeevika Mela 2021 is being organized from
26th February to 14th March 2021 by the Ministry of Rural Development. More
than 300 rural self-help groups and craftsmen from 27 states are participating
in the Mela. Around 150 stalls and 15 food stalls serving regional cuisines
have been set up and more than 60 cultural performances will be performed.
During the Mela, workshops on product packaging and design, communication
skills, social media publicity, and Business 2 Business marketing will be
organized to educate the rural self-help groups and craftsmen. The Mela will
remain open from 11 AM to 8 PM daily.
Dr. G. Narendra Kumar, DG, National Institute of Rural Development and Panchayati Raj, Smt. Alka Upadhyay, Additional Secretary, Ministry of Rural Development, Shri Charanjit Singh, Joint Secretary, Ministry of Rural Development were also present on the occasion.
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