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Beti Bachao Beti Padhao Scheme Increases Awareness and Sensitize the Masses on Gender Equality |
NEW DELHI (Lampe):- The Beti Bachao Beti Padhao (BBBP) Scheme, launched by the Hon’ble Prime Minister
on 22nd January 2015 at
Panipat in Haryana with the objective of bringing behavioral change in the
society towards birth and rights of a girl child has resulted in increased awareness and
sensitization of the masses regarding the prevalence of gender bias and the role of a community in eradicating it. During the last 6 years the Sex Ratio at Birth
(SRB) has improved by
16 points from 918 in 2014-15 to 934 in 2019-20. Gross The enrolment Ratio of girls in the schools at the secondary level has improved from
77.45 to 81.32.
Beti Bachao Beti
Padhao: Achievements so far
During the last 6
years since its inception, the BBBP scheme has been aiming at changing the mindset of the public to
acknowledge the rights of the girl child. The scheme has resulted in increased
awareness and sensitization of the masses regarding the prevalence of gender bias
and the role of the community in eradicating it. It has raised concerns around the
issue of declining CSR in India. As a result of the collective consciousness of the
people supporting the campaign, BBBP has found its place in public discourse.

i. Sex Ratio at Birth:
Percentage of 1st Trimester ANC Registration has shown an improving trend from 61% in 2014-15 to 71% in 2019-20 ( As per HMIS, MoH&FW).
The BBBP scheme has been able to bring the focus on the important issue of female infanticide, lack of education amongst girls, and deprivation of their rights on a life cycle continuum. The scheme has successfully engaged with the Community to defy the age-old biases against the girl child and introduce innovative practices to celebrate the girl child.
The BBBP logo has been much appreciated and accepted by people. People are using the BBBP logo of their own volition at various places such as school buses, buildings, stationeries, transport vehicles, etc. to affirm their commitment to the cause. The logo has also been mentioned in popular Indian festivals i.e. Lohri, KalashYatra, Rakhi, Ganesh Chaturdashipandal, a festival of flowers, etc.
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