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| Toys are of serious economic concern says secretary DPIIT; exhorts toy industry to achieve both quality and competitiveness |
New Delhi (Lisbon Times):- Dr. Guruprasad Mohapatra, Secretary, Department
for Promotion of Industry and Internal Trade has said that toys are of serious
economic concern and a very comprehensive toy master plan has been prepared
with various Ministries and State Governments involved to promote the toy
industry. He was speaking at a webinar on Driving Investments to India-Making
India the next Global Hub for Manufacturing and Sourcing of Toys, during
India Toy Fair-2021, today. Shri Mohapatra said that the Government wants
Indian toys to achieve both quality and competitiveness and are exploring what
kind of incentives is required by the toy industry. The webinar provided
an overview of India’s competitive advantages, regulatory support available,
guidance on doing business in India and highlighted experiences of toy
associations and companies in India.
The second day of The
India Toy Fair-2021, being held on the virtual platform at theindiatoyfair.in
, hosted over 35 eminent speakers from industry, academia, and the Government.
There were seven-panel discussions/ webinars and three activities were
organized.
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The Panel Discussion
on How Toys and Play-based Pedagogy go hand in hand with Education focused
on the role of toys in child’s development through education, fostering creativity
and innovation in children with the help of toys as part of the curriculum in
schools. During the session Shri R Ramanan, Mission Director & Additional
Secretary, NITI Aayog, said that toys and play take children on a journey of
exploration to understand life and how to deal with the challenges, the journey
leads to discovery, discovery leads to curiosity and curiosity leads to
acquisition of essential life skills.
The webinar on Integrated
learning with Toys, by the State Government of Gujarat, explored the potential of toy-based learning and leaning towards a design-based approach.
The webinar on Marketing
and Global Trends in the Toy sector provided insights on the marketing
trends and global trends across the toy sector, highlighting the potential
factors that affect the toy industry as a whole.
The webinar on New
Trends - Electronics and STEM Toys, covered emerging toy trends in the
national and international markets, their impact on procurement and supply
chains and the role of standards in safeguarding and developing Indian
brands, It also discussed the impact of emerging trends on children, rising the popularity of STEM toys, and regulating the practice of advertising to children.
The webinar on Online
Video Games – Boon or Bane, discussed several aspects of opportunities and
challenges of online video games and what it takes to use online video games in
responsible manner.
The webinar on Role
of Design in upscaling production of local products and promoting nationalism explored
the importance of design in enhancing domestic production while advocating
sense of nationalism.
The activities during Day 2 included Craft Demonstration from Etikoppaka Toy Cluster and Kondapalli Toy Cluster. Another activity involved demonstration on Making ‘Play & Learn Toy’ with waste material available at home by Pratham NGO and UNICEF. The day also witnessed a Virtual Tour of Shankar Doll Museum, New Delhi.
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